What renewables can learn from Donald Trump

Coming from a sales background, I continually meet people who look at sales as a foreign concept and shudder at the thought of trying to ‘sell’ to someone. The truth is that we all have to regularly sell ourselves to other people. A CV and subsequent job interview is a sales pitch. Meeting a stranger who becomes your friend is a successful sales pitch.

The real difference between a good sales pitch and a bad sales pitch is the level of belief in, and knowledge of, a particular product. When you believe in you, you sell well, when you don’t, you don’t. We all respond to people who we believe in, or more importantly who believe in themselves. Donald Trump has a poor product, with some of the worst messaging ever heard in a presidential race, but yet he’s a front runner (life often is stranger than fiction!). Why is Donald Trump a front runner? Simply because people believe that he believes. He doesn’t back down on inaccuracies, in fact in many cases he doubles down on them (not a strategy I would recommend).

People see strength and conviction in him in a way that they don’t see in other candidates. Trump has differentiated himself, by saying what he thinks. Obama did the same thing (not the same, but you know what I mean), when he ran in 2008. He made people believe that things could be different, because he was different from other candidates. He was an African-American, young (in political terms), seemed geniunely in touch with younger people and promoted a message that things could be better. In the renewables industry we actually have a product that will make things better, yet we’re often hesitant to vocalise it. Unlike Trump we in the renewables industry has a great product, lets not be afraid to sell it.

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EkowWhat renewables can learn from Donald Trump